OUR EXPERIENCE IN
SUCCESSFUL MARKETING
IN CHINA
To point against the characters of Chinese furniture market, KUKA is on the one hand focusing on the development of its direct-
managed stores, and on the other looking for entrepreneur partners in opening up franchise stores nationwide. Through joint efforts with our partners, KUKA has established a series of well-rounded marketing strategy.
From 2000' to now, KUKA has opened 1,000 branded stores in China, winning accordant praise from consumers. Now our product is ranked No.1 in Chinese sofa market share, while 99% of our franchise stores being very successful. |
SAILING OFF TO THE SEA,
GLOBAL MARKETING
By promotion running at international exhibitions, we see that there is a fast growing need from the oversea market for KUKA products and service. Furthermore, after visiting our domestic stores, many oversea buyers are referring to us asking for implementing the successful promotion mode in their own market places.
Starting from 2007, KUKA has established its branded stores in many countries, eg. the Netherlands, Bulgaria, Russia, Vietnam. We have rich experience as well as products from
sofa to decoration material, from 300 to 1,000 S.M for our cooperators to choose in opening their very own KUKA stores. |
